Business Intelligence Solutions For Retail – LONDON–( BUSINESS WIRE )–Retailers are constantly exposed to a multitude of changes and often struggle to keep up with a dynamic market. As the world changes, experts predict further changes in demographics, spending habits and purchasing behavior. In addition, consumer expectations, needs and demands are constantly evolving according to trends, external factors such as the COVID-19 pandemic and social changes. The changing nature of the retail industry has made it challenging for retailers to provide an effective customer experience, leading to dissatisfaction and ultimately losing ground to competitors. Infiniti’s customer intelligence solutions help companies gain unparalleled customer understanding, develop effective strategies, and address unmet market needs and demands. To leverage Infiniti’s customer intelligence solutions and deliver exceptional retail offerings, services and experiences, request a free quote.
“Digitalization and the growing preference for e-commerce websites has brought about a major change in the way customers interact with the retail industry. Hence, retail industry players need to research to understand the needs of their customers and develop strategies to address their demands and preferences,” says a retail industry expert at Infiniti Research.
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The retail industry has become increasingly customer-centric in recent years, and retailers often struggle to deliver the ideal customer experience. This leads to various challenges, including difficulty in retaining customers, increasing customer churn and loss of market share. Recently, retailers have tried to understand their customers’ needs and develop comprehensive strategies to address unmet needs, make changes according to their preferences and increase their customer acquisition and retention rates. To successfully achieve this, retail players need to use important data, analyze patterns and change their offerings according to the results. The expertise required to achieve this and ensure an accurate result is challenging. Because of this, many industry leaders have chosen to take advantage of customer intelligence solutions offered by research firms such as Infiniti Research.
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Get a comprehensive understanding of the impact of customer intelligence solutions in the growing retail industry by reading the full article here.
In their recent article, Infiniti experts summarized their recent successful customer intelligence engagements in the retail industry. Below are demonstrations of how our customer intelligence solutions have helped various retail players:
Our customer intelligence solution helped a global retail firm address declining growth and customer churn challenges. With our analysis and insights, the retail industry client successfully reduced their customer churn rate and developed a comprehensive consumer engagement strategy.
With our customer intelligence solution, a European retail company addressed the challenges caused by the COVID-19 pandemic and resolved the challenges of the mismatch between supply and demand. By leveraging the insights provided by our experts, the retail industry client maintains business continuity, launches innovative digital models, and develops initiatives to address unmet needs of target customers.
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Infiniti’s customer intelligence experts helped a fashion retail firm develop strategies to address their inability to meet customer demands. Our customer needs assessment and customer satisfaction analysis have helped clients in the retail industry significantly reduce churn rates and gain significant market share in a new product category.
To learn how Infiniti Research provides retailers with insights and strategies to create unparalleled customer experiences and protect the retail industry, request more information.
Established in 2003, Infiniti Research is a leading market research company providing intelligent solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions and develop intelligent business strategies. To learn more, visit: https://www.infinitiresearch.com/about-usLONDON-(BUSINESS WIRE)–The fashion retail industry is facing various changes that are expected to drive growth in the coming years. However, this creates a host of challenges for fashion retailers, including increasing competition from other stores and brands and the rise of online and e-commerce options for customers. Without effective omnichannel business models and marketing strategies, players in the fashion retail industry will lose ground to department stores and specialty apparel brands. Infiniti’s customer intelligence solutions enable brands to revamp traditional models, implement new marketing strategies, develop personalized offerings and adopt effective customer-centric approaches.
To protect the fashion retail industry with effective omnichannel business models, customized marketing strategies and new propositions by leveraging our customer intelligence solutions, request a free quote.
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“As customers move seamlessly between online and offline experiences, fashion brands must best facilitate these transitions. Taking a customer-centric approach is becoming inevitable for companies in the fashion retail industry,” says fashion retail industry expert Infiniti Research.
The client, a fashion retailer based in Central Europe, offered huge discounts to customers to increase customer retention and acquisition rates; therefore, causing a price war and a drop in customer profit margins. In addition, the fluid movement of customers between online and offline channels led to challenges in meeting demand and resulted in a decrease in sales for the customer in two consecutive years. Therefore, the fashion retail industry client chose to partner with Infiniti Research and leverage our expertise in providing customer intelligence solutions to gain comprehensive insights and develop customized marketing approaches based on customer preferences. During the ten-week engagement, the client also seeks to develop an omnichannel business model, take new initiatives to address supply chain challenges, increase customer loyalty and build a customer-centric and personalized marketing approach.
The customer intelligence experts at Infiniti Research developed a four-phase plan. The approach to helping the customer from the fashion retail industry included the following:
With the comprehensive insights gained from Infiniti’s customer intelligence solution, the client successfully customized its offerings to meet customer demands and increase its market shares. Additionally, the fashion retail industry client refocused its marketing approach and distribution process by segmenting customers and understanding their requirements. As a result, the retail retailer effectively implemented its customer segmentation approach, revamped its delivery system, and improved its distribution and sales process according to the needs and requirements of its customers.
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Talk to industry experts to learn how customer intelligence solutions are helping players in the fashion retail industry assess customer needs and preferences and develop customized offerings to increase customer acquisition and retention rates.
Established in 2003, Infiniti Research is a leading market research company providing intelligent solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to analyze competitive activity, see beyond market disruptions and develop intelligent business strategies. To learn more, visit: https://www.infinitiresearch.com/about-usLONDON–( BUSINESS WIRE )–A recently completed project by analytics and consulting firm Quantzig enabled a global retail leader to increase its sales, customer traffic and cross-selling by applying customer analytics and business intelligence solutions.
There is an almost overwhelming amount of data that can be collected about customer behavior, demographics, and preferences, and the many ways in which that data can be used. Customer analytics allows retailers to examine the effectiveness of everything from pricing to promotions to store layout and determine the best ways to improve the customer experience and grow the retailer’s customer base.
Quantzig’s latest endeavor was to deliver incremental value to customers based on insights from their purchasing behavior and evaluate how store format affects product sales to identify potential areas for store design improvement. In addition, Quantzig analysts helped the client develop a solution that is able to analyze and target customers based on their in-store activity, improving customer footfall and optimizing offers and discounts to drive sales. The result was a 12% increase in sales, along with other benefits.
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As customer needs and shopping behaviors change rapidly, it becomes imperative for the retail and consumer packaged goods (CPG) industries to develop customer-centric solutions and experiences and drive business results. Quantzig’s portfolio of retail and CPG analytics solutions use predictive and prescriptive analytics to help companies make critical decisions about pricing strategies, product promotion, sales and demand forecasting, and merchandising planning.
Quantzig is a global analytics and consulting firm with offices in the US, UK, Canada, China and India. For more than 12 years, we’ve been helping our customers around the world with end-to-end data modeling capabilities to leverage analytics for intelligent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.
Quantzig completed their recent project where they provided customer analytics and business intelligence solutions for a leading retail chain. These days, businesses around the world are deploying business intelligence solutions. The reason for this is that BI solutions provide huge benefits. Whether it’s business intelligence in retail, manufacturing or healthcare, it’s a big help for businesses.
BI solutions help in tracking business progress across industries. It helps a company gain insight into their raw data and enables them to make well-informed business decisions by analyzing the raw data and uncovering actionable business insights.
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Business intelligence has become an important aspect of retail businesses worldwide as it enables them to effectively and efficiently monitor any threats to the industry. It also helps them achieve their desired retail business goals. It helps track key KPIs of the retail industry.
It offers countless tools to organizations. From the management of the large amount of data that it
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